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Lott’s Lesson

December 17th, 2002  |  Published in Stuff

This blog is not about politics, but Trent Lott taught us an important media planning lesson with his lack of tact and political savvy.

To build and maintain a strong brand you must communicate with all your target audiences all the time. Not just when you need something.  Running to BET, Telemundo or Univision at the last minute when you need something won’t work.

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About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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