January 17th, 2003 | Published in Stuff
I just spotted a UPS truck with a letter slot on the side. Turning a fleet of trucks into thousands of mobile drop-off spots seems pretty smart. In theory.
In reality, I have to wonder how many people will ever use them considering no one knows where the truck is going to be at any given time. Wouldn’t you want to back this initiative with some media (paid or press)?
Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.
weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.
