Dude Your Getting a Cell
February 12th, 2003 | Published in Stuff
Benjamin Curtis, the actor who gained fame and a cult following as the slacker "Steven" in commercials for Dell computers was arrested buying a small bag of marijuana on the Lower East Side. Curtis’ key phrase "Dude, yer gettin’ a Dell!" drove up computer sales and spawned T-shirts, caps, and backpacks, along with Web sites and online fan clubs. But three years after Steven’s first appeared in a Dell spot, they felt he had become too popular and was overshadowing the product. In October 2002 Dell decided to give the $200 million ad campaign a rest.
