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Did a PPT Slide Doom Columbia

March 20th, 2003  |  Published in Research

Edward Tuft is a genius. His area of expertise, how to present complex information in an easy to comprehend visual format. 

Therefore, as you might expect, he isn’t a big fan of PowerPoint.
Here is a link to a detailed analysis of why the PPT slides created by Boeing, concerning potential damage caused to Columbia on take-off, did everything possible (not saying intently) not to be convincing or even informative.

What is even more interesting to note is that a similar PPT mistake could have led to the lose of the Challenger as well.  NASA and Boeing need to send their engineers and executive to a Tuft seminar.  You should attend as well, even if your company won’t pay.  It is a rewarding experience. As I said, he is a genius.

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About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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