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October 30th, 2004 | Published in Reading Materials
The Gonzo Way of Branding | “Hurricanes are so rare,” says Sir Richard Branson as he looks at the ocean from the Great House on Necker, his private Virgin Island. “You get plenty of warning.”So has he been in one? “On purpose,” he says. “I hate the idea of not experiencing something. It was a completely awesome experience. Just watching the seas, and the velocity of the wind, and the sounds. It was fantastic.”
Campaigners Take Messages to Streaming AIM Video | “AOL Instant Messenger users in battleground states and in the Washington, D.C., metro area are receiving a new kind of campaign advertisement designed specifically for broadband users with always-on connections.”
Apple’s U2 ‘Box Set’ a Sign of Shifting Music Pricing? | “It may be a small, $149 step, but Apple Computer’s introduction of a U2 “digital box set”–a downloadable compilation of every song the band has ever recorded–could portend a shift in online-music pricing.”
