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November 20th, 2004  |  Published in Reading Materials

The Man Behind the FedEx Logo
| “Not long ago, I posted about the subliminal arrow in the FedEx logo. I received several emails regarding it, including one from design student, Bobby Dragulescu. Thanks to Bobby and his typography professor Leah Hoffmitz, I was put in touch with the logo’s creator: Mr. Lindon Leader of Leader Creative.”

The “New” Museum of Modern Art
| “Throughout its history, The Museum of Modern Art has used architecture as a vehicle for self-renewal and regeneration. The recently completed building project represents MoMA

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About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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