Design as Errors of Thought

January 10th, 2005 | Published in Design

Mistakes result from the choice of inappropriate goals. A person makes a poor decision, misclassified a situation, or fails to take all the relevant factors into account. Many mistakes arise from the vagaries of human thought, often because people tend to rely upon remembered experiences rather than on more systematic analysis. We make decisions based upon what is in our memory; memory is biased toward over-generalization and over regularization of the commonplace and overemphasis on the discrepant.

The Design of Everyday Things

Donald A. Norman

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Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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