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How Google’s Ads are Viewed

March 8th, 2005  |  Published in Research

A recently published study provides evidence to what I have always thought. Only the top-ranked Google Adwords get much attention from users. The lower-rankings
are close to worthless.

This study was conducted using eye
tracking firm Eyetools technology. The above image (larger image here) highlights the eye movements of users viewing
Google search result pages. Bet people view your site, blog, or whatever else online in a similar manner.

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About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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