Marketing Can Be Fun
April 6th, 2005 | Published in Branding

Most anyone that spends time online has read that Google included the following statement, "do no evil" in their IPO documents. Maybe they should have added, "and have some fun while doing it." Around April 1 they announced the launch of Google Gulp.
At Google our mission is to organize the world’s information and make it useful and accessible to our users. But any piece of information’s usefulness derives, to a depressing degree, from the cognitive ability of the user who’s using it. That’s why we’re pleased to announce Google Gulp (BETA)

