Comments on: Digging Up Your Best Prospects http://webranding.org/2005/06/29/digging-up-your-best-prospects/ Fri, 13 Aug 2010 03:00:11 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Anish Bafna http://webranding.org/2005/06/29/digging-up-your-best-prospects/comment-page-1/#comment-84 Anish Bafna Thu, 30 Jun 2005 06:51:52 +0000 http://webranding.org/2005/06/29/digging-up-your-best-prospects/#comment-84 It is all about creating that bond. Building the relationship( no small job in itself) is one thing and maintaining another. One needs to put himself in the clients shoes...what would, about this product/company excite me if i was their client...why would i stay with them or move on.. There is a beautiful anology to this..consider you meet a long lost friend. You are very excited at meeting her but you find that her behaviour is not quite the same. In the lunch you are having together she appears rude.. You take it as a one off thing.... The next time it is the same behaviour on show again..you assume she has changed..and decide you need to distance yourself from her.. Consider another case..you are to meet a stranger..he is rude..you make an impression of him and swear to yourself that you would never meet him again or not do business with him.. Now if you earlier friend comes and tells you that she was going through a rough patch and apologises..you immediately accept it and forget what hapenned.. The same would not be the case with the stranger.. This hapenned because in the earlier case a bond existed.. Customers will forgive you if there is a relationship and an emotional connection and as long as you are sincere.. It is all about creating that bond. Building the relationship( no small job in itself) is one thing and maintaining another. One needs to put himself in the clients shoes…what would, about this product/company excite me if i was their client…why would i stay with them or move on..

There is a beautiful anology to this..consider you meet a long lost friend. You are very excited at meeting her but you find that her behaviour is not quite the same. In the lunch you are having together she appears rude.. You take it as a one off thing…. The next time it is the same behaviour on show again..you assume she has changed..and decide you need to distance yourself from her..

Consider another case..you are to meet a stranger..he is rude..you make an impression of him and swear to yourself that you would never meet him again or not do business with him..

Now if you earlier friend comes and tells you that she was going through a rough patch and apologises..you immediately accept it and forget what hapenned..

The same would not be the case with the stranger..

This hapenned because in the earlier case a bond existed..

Customers will forgive you if there is a relationship and an emotional connection and as long as you are sincere..

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