How to Conduct a SWOT Analysis
July 2nd, 2005 | Published in Marketing 101
In our world of 60 plus hour work weeks, instant communications, and ever changing market dynamics, many times companies don’t take the time and effort to plan. One of the most effective, yet overlooked planning tools is a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. A SWOT analysis is a powerful tool from both a business and marketing communications point-of-view.
To carry out a SWOT Analysis, you’ll need to address the following questions:
Strengths:
- What are your advantages?
- What are your advantages?
- What do you do well?
- What do others perceive as your strengths?
Consider these questions from your own point of view, as well as your various internal and external target audiences.
Weaknesses:
- What could you improve?
- What do you do badly?
- What do others perceive as your weaknesses?
Again, consider the answers to these questions from both an internal an external point of view
