New AT&T Logo
November 23rd, 2005 | Published in Branding, Design
The new AT&T logo I mentioned in a previous post has been unveiled. I’d like to comment in more detail, like explaining how much the new logo sucks, but I need to run to a meeting with my firm’s new advertising agency. Plus I’ve got a lot of shopping, cleaning, and cooking to do in the next 24 hours.
Update: From Interbrand’s web site: “To build upon the strength of the AT&T name, Interbrand created a new identity and visual vocabulary for the brand. The New AT&T identity is both evolutionary and revolutionary. It draws from the heritage of the well-known AT&T globe and equity in the color blue, both of which research indicated had strong awareness and appeal. Adding fresh, dynamic design elements to the globe it takes on a new appearance
November 23rd, 2005 at 12:10 PM (#)
I agree this logo really misses the mark. It’s sad that with this great opportunity to launch a global rebrand it falls so short. This ‘death star’ has morphed into a kids ball and the lower case name in the Avenir font adds to its child-like persona. The old logo inspired feelings of stablity and stature, the kind of comfort businesses want to have in their communications carrier. The new logo does a 180 and sends the opposite message.