How to Improve E-mail Open Rates
August 2nd, 2006 | Published in Email Marketing
Despite problems tracking open rates, I have seen our customers increase (almost across the board) their open rates and click throughs by implementing a few time-tested techniques that are simple and require little effort to put into practice.
1. The “From” address. Use a “From” address that is familiar to your subscribers. It is best to use your company name or the name of a specific person in your firm. Once you have chosen a “From” address, stick with it. Change is not always a good thing, because once people have added your “From” address to their address books, it is difficult to get them to change it.
2. Your “Subject” lines. Use a “Subject” line that is short and of potential interest to your
readers. Not sure what type of “Subject” lines to use? Then review your reports to see the titles of the articles that are most popular. Use similar titles as the basis for the “Subject” line of your next mailing. According to MarketingSherpa
