What’s the Best Time to Send Your e-Newsletter?
September 13th, 2006 | Published in Email Marketing
Traditional wisdom suggests Tuesday through Thursday mornings. But the long answer is much more complicated, and like most email marketing questions, depends on numerous variables and your specific situation. Before we get to the longer answer, below are a couple of fairly straightforward strategies to determine the best time to send out promotional messages:
- Survey your subscribers via email as to what time of the day they would most like to receive emails, and give them a half dozen time periods to choose from. Then send emails to the responding subscribers based on their preferences.
- If you have an opt-in form on your Web site, allow the subscribers to select the time period they
