Google Tests In-Stream Spots
December 28th, 2006 | Published in Advertising, Technology

Following its $1.65 billion October acquisition of YouTube, Google is now the largest (by far) Web-based video platform. So as you might expect Google has started testing in-stream video ads with the goal of creating a system that matches small-scale video creators and advertisers in much the same way as how its AdSense system works for Web site and blog ads.








