Comments on: Conducting a Successful Webinar http://webranding.org/2007/01/29/conducting-a-successful-webinar/ Sat, 22 Nov 2008 03:30:12 +0000 http://wordpress.org/?v=2.5 By: Tommy Young http://webranding.org/2007/01/29/conducting-a-successful-webinar/#comment-279 Tommy Young Wed, 20 Jun 2007 22:55:06 +0000 http://webranding.org/2007/01/29/conducting-a-successful-webinar/#comment-279 I don't disagree in the least Clive. I should have given more space to follow-up. In fact working on an article on that as we speak. My experiences and the market research show that the 70 percent stat you referenced is correct (when they are free of charge). You can expect that around 70 percent of those that register for an event won't show up. Follow-up is then key. We handle this by sending them an e-mail with either another date and/or a video of the session. Also, I think it was Bulldog Solutions that said more then 90 percent of the people that will view any Webinar will view it on-demand on your site and not in a live session. And finally just to reinforce what you said and what I have with our Webinar product the sign biggest things our clients are not doing is follow-up after the event. We beg them to do this and with our reports make it as simple as possible, but they just seem to think they are done with the event ends. I don’t disagree in the least Clive. I should have given more space to follow-up. In fact working on an article on that as we speak. My experiences and the market research show that the 70 percent stat you referenced is correct (when they are free of charge). You can expect that around 70 percent of those that register for an event won’t show up.

Follow-up is then key. We handle this by sending them an e-mail with either another date and/or a video of the session. Also, I think it was Bulldog Solutions that said more then 90 percent of the people that will view any Webinar will view it on-demand on your site and not in a live session.

And finally just to reinforce what you said and what I have with our Webinar product the sign biggest things our clients are not doing is follow-up after the event. We beg them to do this and with our reports make it as simple as possible, but they just seem to think they are done with the event ends.

]]> By: Clive Fernandes http://webranding.org/2007/01/29/conducting-a-successful-webinar/#comment-278 Clive Fernandes Tue, 19 Jun 2007 09:18:51 +0000 http://webranding.org/2007/01/29/conducting-a-successful-webinar/#comment-278 Great article Tommy. Lest that readers get the wrong idea of the importance of feedback and follow up after the event because of the brevity of that sectionin your article, I would like to add that proper follow up after the webinar is of the utmost important. The follow up would be a good oppurtunity to get in touch with the 70% registrants who did not attend the seminar. Of course, making sure that you have a recording of the seminar for easy download would be a must in this case. Great article Tommy. Lest that readers get the wrong idea of the importance of feedback and follow up after the event because of the brevity of that sectionin your article, I would like to add that proper follow up after the webinar is of the utmost important.

The follow up would be a good oppurtunity to get in touch with the 70% registrants who did not attend the seminar. Of course, making sure that you have a recording of the seminar for easy download would be a must in this case.

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