Tide’s “Green” Campaign
February 9th, 2007 | Published in Great Creative
A very neat and creative campaign from Procter & Gamble (P&G), the parent company of Tide promotes their new cold water laundry detergent. Tide claims in the press that U.S. consumers could save up to $63 per year in energy costs by cleaning their cloths in cold water. The print campaign highlights this by pointing out that if all the residents of of say New York or Chicago all used cold water for one week, the energy savings could power the Empire State Building or Wrigley Field for weeks at a time. Pretty powerful stuff and a great create creative execution.
