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The Onion Hits the Nail on the Head

March 1st, 2007  |  Published in Business, Culture

The Onion has a great story up that could just as easily be true: Viacom Demands YouTube Pull 400,000 Ex-TV Viewers From Its Site. The article reads in part:*

In a cease-and-desist letter sent to Google’s attorneys last week, media conglomerate Viacom demanded that YouTube immediately pull 400,000 ex-TV viewers from its industry-leading video-sharing site.

"These viewers clearly belong to Viacom and its related entertainment subsidiaries," stated the letter, which called the co-opted viewership "the result of an investment of hundreds of millions of dollars by our company." "Should YouTube fail to adequately address this blatant infringement, Viacom will not hesitate to assert its ownership rights to its intellectual property."

*The Onion is a fake/spoof news site, just in case you are not aware of this fact.

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Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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