If publishing a regular electronic newsletter (e-Newsletter) is something you are considering (or already doing), follow these six simple tips will help you be more successful, avoid missed deadlines, and best of all, creating unneccessary headaches for yourself.

1. Examine Why You Want to Publish
Most e-Newsletters are a cross between a branding tool and a lead-generating tactic. So evaluate which is more important. Then establish written goals and objectives. Also be realistic, e-Newsletters are a long-term tactic, not short-term.

2. Assign a Point Person
Designate an inside point person to keep track of all the various details and action items. One staff member should have the ultimate responsibility of getting the newsletter out correctly and on time.

3. Take Stock of Your Editorial Resources
Not everybody can write online copy, and that could even include you. If no one in your firm has the ability to write clearly and succinctly (both keys to successful online content), outsource.

4. Plan Your Next Issue Sooner Rather Then Later
The best time to plan the content of your next issue is immediately after sending out the current one. Within hours of hitting “Send” you