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15 Most Trusted Brands

April 30th, 2007  |  Published in Branding


Well that little search engine company founded in a dorm room just a few years ago was just voted to be the most powerful brand in the world. Some of the factors they used to develop the list included innovation, leadership, and of course strong financials. Google, without a doubt is pretty strong in these areas.

Other companies that made it into the top 10 include GE (General Electric), Microsoft, Coca-Cola, China Mobile, Marlboro, Wal-Mart, Citi, IBM, and Toyota.

A few brands that I thought would have higher include: Apple (#16), Disney (#21), Starbucks (#35), Yahoo! (#42 — Ouch), Sony (#55), Nike (#63), and BP (#93).

Download the entire Brandz (PDF format) here.

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About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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