Kellogg to Curb Marketing of Foods to Kids
June 16th, 2007 | Published in Branding, Business, Culture
I think this is just great news. Kellogg announced a few days ago that it will stop advertising its products to children under age 12 unless the foods meet specific nutrition guidelines for calories, sugar, fat, and sodium. In the same press release Kellogg also announced that it would stop using licensed characters or branded toys to promote foods unless the products meet the nutrition guidelines. I’m no food cop to say the least, but overweight individuals, including children is a huge health issue. I know food is only one factor, but it is still nice to see Kellogg trying to do something positive.
