TNT Gets It Right
July 2nd, 2007 | Published in Business, Culture
TNT seems to be the first major media outlet that gets why having videos of their programs on their site is important. Other channels run ads pushing viewers to their sites, but generally the reasons cited to visit are pretty weak IMHO. I mean I don’t want to join a message board about Lost, download a 24 screen saver, or see a preview of the next episode. These type of promotions hold little value for me.
So I was happy to see TNT running ads saying that if you want to get caught up on previous episodes you could do so at TNT.tv. About the only reason I’d ever visit a network’s site is to catch up on episodes I missed. And letting people know this can easily be done will not only increase traffic to their site, but give them the potential for higher ratings of the actual real-time running of their programs.
Now all we have to do is get the major networks to grasp the concept, which HBO gets, of the importance of putting their shows up on-demand.
