Toledo Begins Selling Ads On Police Cars
July 6th, 2007 | Published in Advertising, Business, Culture
Look, I’m an ad guy and proud of it. But it is a sad day in American with a fairly large American city, can’t afford to replace 100 of their 140 car fleet so they are now selling 3 by 1 foot ads on the rear quarter panels of each car for $15,000. Toledo, Ohio’s money is so tight they actually send out direct mailer to 1,000 businesses announcing their “Patrol Vehicle Sponsorship Program.” Oh, the ads replace the blurb for 9-1-1.
