Harris “Best Brand” Poll Results
July 20th, 2007 | Published in Branding
Well Coca-Cola come out on top of the 2007 Harris Poll for the “Best Brand.“ Sony had topped the charts for the past 7 years. The Harris poll focuses on more spontaneous responses then most polls of this type. Respondents were asked, “We would like you to think about brands or names of products and services you know. Considering everything, which three brands do you consider the best?” According to the poll, the top 10 brands for 2007 are:
1) Coca-Cola
2) Sony
3) Toyota
4) Dell
5) Ford
6) Kraft Foods
7) Pepsi
Microsoft
9) Apple
10) Honda
I personally per the Interbrand/BusinessWeek Best Global Brands report, however that is based on the “value” of the brand and not top-of-mind awareness.
