Emails campaigns are a great way to build brand awareness and client and prospect relationships. Plus, if you include promotional content in the correct manner (don’t oversell 24/7), they will also increase leads and therefore revenue. Here are five simple email marketing tips you can use to make sure your emails have a greater chance of getting opened, read, and acted upon.

1. Create Relevant Subject Lines

Most people check their in-boxes multiple times throughout the day. And far too often there is just too much email and too little time to respond, much less open and read all of the messages. That’s why it’s vital for your emails to have a Subject Line that makes people want to open and read the message.

People are looking for any excuse to delete your email