weBranding
  • Home
  • About
  • Blog
  • Articles
  • White Papers
  • ‘08 Presidential Ad Gallery
  • Services
  • Contact
  • RSS

Microsoft Bids $44.6 Billion for Yahoo

February 3rd, 2008  |  Published in Advertising, Business, Technology

Late last week news broke that Microsoft had offered to acquire Yahoo! for almost $45 billion, or $31/share, a 62 percent premium over Thursday’s closing price of just over $19. This would be Microsoft’s largest acquisition to date.

Now I have nothing against Yahoo! or even Microsoft for that matter, but this acquisition makes no sense to me and reeks of sheer desperation. First Yahoo! wants no part of the deal, but with this offering price I see no way it won’t go through. I can still recall how badly the purchase of Netscape went, where Netscape employees (from the top-down) didn’t want to be a of AOL, and we all now how that worked out.

Plus, the sheer overlap in their search, email, ad networks, messaging, and social networking options are vast. Moving forward I can’t see how they could maintain both the Yahoo! and MSN suite of products, so you’ll have Microsoft phasing out their products and folding them in under the Yahoo! brand. Wow, what a waste of effort on Microsoft’s part.

Now of course Microsoft can afford this, that isn’t the issue. I just don’t see how merging two subpar products can help them compete against Google, much less the Facebook and MySpace’s of the world. In the Web 2.0 world I just don’t think you can buy yourself market share. It works from a smaller point-of-view but not on this scale. And for $45 billion Microsoft could buy a lot of YouTube’s, Flickr, and Del.icio.us who were actual market leaders.

Leave a Response

About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

Subscribe via RSS >>


Latest Marketing Articles

Four E-mail Marketing Tips
Effective e-mail marketing isn't as complex as many people might expect, but that doesn't mean you can be successful if you don't follow some straightforward strategies and tactics that will help you maximize your e-Newsletter's return-on-investment.

Create Better Ads
I think it is safe to say that no one starts out trying to create a bad ad. But lets face it, it happens all the time. To ensure you create the most effective ads possible, always consider the following criteria.

Simple SEO Tips
To increase site traffic you need to employ two corresponding, yet very different methods to help your site pull top rankings with the major search engines: optimization and advertising. Optimization makes your site search engine friendly using design, coding and content. Advertising lets you buy your way to the top.

Four PPT Presentation Tips
In order to create effective PowerPoint (PPT) presentations, you first need to outline the purpose of the presentation, decide how large your audience is, and then design and deliver the presentation in the allotted time.

More Articles >>

Great Creative Photostream



© Copyright 1995-2008 weBranding. All rights reserved.
Powered by WordPress 2.6.2 & GoDaddy.