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Do Not Adjust Your Set

March 23rd, 2008  |  Published in Advertising, Interactive Marketing

Andrew Sullivan, who usually contains his writing to the political spectrum, has an interesting article the Sunday Times about the accelerating fusion of the Web and television:

As TV and the Internet converge into something generically known as broadband, the distinctions between the two will soon become nugatory from a consumer point of view. But will this resulting hybrid be more like TV, plus interactivity; or more like the Internet, plus TV? The distinction will be worth billions to whoever gets there first and organizes this mess in a fashion that’s satisfying for consumers. The networks and cable companies, therefore, will need to move quickly to find a way to package the different streams—professional and user-made, broadcast and Internet—into a huge, interactive library, all easily and pleasingly accessible on demand and portable to whatever device people are overpaying for at that moment.

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