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Staggering YouTube Stats

September 12th, 2008  |  Published in Uncategorized

comScore recently released its July ‘08 data on videos viewed online. I don’t think anybody is surprised Google dominated, but I don’t think anybody would think they’d have almost 50 percent market share.

According to the figures more than 11 billion videos were viewed in July. Of that 11 billion, Google (including YouTube) accounted for almost 5 billion. Its closest competitor, Fox Interactive (including MySpace TV), only had 445 million views. Microsoft rounded out the top three by serving more than 280 million videos.

Another interesting stat from comScore, 75 percent of all Americans viewed a video online in July and the average viewer watched more than 230 minutes of video during the month. And in another stunning showing of Google’s sheer dominance, the average YouTube user watched 54.8 videos in July, while the average MySpace viewer watched just 7.8 during the same period of time.

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About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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