weBranding
  • Home
  • About
  • Blog
  • Articles
  • White Papers
  • ‘08 Presidential Ad Gallery
  • Services
  • Contact
  • RSS

Why Google Chrome, Why Now

September 23rd, 2008  |  Published in Technology

The question Google must have asked themselves a couple years ago: Are the current market of browsers good enough to keep up with the needs of Internet users?

Apparently, Google believed the answer was a resounding no. It is easy to see why they came to this conclusion. Not that many years ago people basically viewed static pages, sent e-mail, and ordered a book on-line. Nowadays we’ve moved far past those initial needs.

Google believes that as the needs of Internet users have evolved, the primary tool we use to interact with the Web, browsers, haven’t grown with our needs.

“For how much the Web has evolved, browsers haven’t evolved that much,” says Sundar Pichai, Google’s vice-president of product management. “What we’re trying to do with is make sure the browsers are really evolving with the Web,” he adds.

And oh has the Internet evolved. People now frequent Web sites to manage their finances, run complex customer relationship management systems (CRM), to-do lists, create and build their blogs, manage projects, network with hundreds and even thousands of other people, and even use entire online office suites.

But Internet Explorer and Firefox were created mainly to just browse mostly static pages, not interact and use the Web the way some of us do today and many more will in the future.

So enter Chrome, Google’s new Web browser. It is a stripped down, lighting fast browser that was created to be able to handle sites (insert run faster) that “house” complex applications that are far more than just a static page with text and visuals.

Or in other words Google realizes the ecosystem of the Internet is, or has been changing for a while, and they believe Chrome can be the browser of choice to interact with it. And when you factor in Google’s aggressive move with Gmail and Google Docs, you can see how this makes sense on so many different levels, both directly for themselves and the entire vertical of online applications in general.

In my humble opinion a brilliant move that won’t pay off today or tomorrow, but could have huge benefits in the long term at this point most (including myself) don’t even completely comprehend.

Leave a Response

About the Author

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

Subscribe via RSS >>


Latest Marketing Articles

Four E-mail Marketing Tips
Effective e-mail marketing isn't as complex as many people might expect, but that doesn't mean you can be successful if you don't follow some straightforward strategies and tactics that will help you maximize your e-Newsletter's return-on-investment.

Create Better Ads
I think it is safe to say that no one starts out trying to create a bad ad. But lets face it, it happens all the time. To ensure you create the most effective ads possible, always consider the following criteria.

Simple SEO Tips
To increase site traffic you need to employ two corresponding, yet very different methods to help your site pull top rankings with the major search engines: optimization and advertising. Optimization makes your site search engine friendly using design, coding and content. Advertising lets you buy your way to the top.

Four PPT Presentation Tips
In order to create effective PowerPoint (PPT) presentations, you first need to outline the purpose of the presentation, decide how large your audience is, and then design and deliver the presentation in the allotted time.

More Articles >>

Great Creative Photostream



© Copyright 1995-2008 weBranding. All rights reserved.
Powered by WordPress 2.6.2 & GoDaddy.