Fox Cans “Remote-free” Ad TV Experience
May 24th, 2009 | Published in Advertising
Fox Broadcasting has announced they will stop their year-old strategy of airing fewer ads at higher prices during several programs such as J.J. Abrams sci-fi series Fringe and Joss Whedon’s Dollhouse. Commercial breaks were either 60 or 90 seconds. It is estimated some advertisers paid premiums of 40 percent or more for the spots, however it is believe the prices were not high enough to match what Fox would have made selling more ads at standard prices.







