Cisco: By 2013 Video Will Be 90 Percent Of All Consumer IP Traffic

By 2013, annual global IP traffic will reach two-thirds of a zettabyte, according to a new forecast of IP traffic issued by Cisco today. What is a zettabyte? It is a trillion gigabytes, dummy. (I had to look that up too). And that number represents more than a fivefold increase in IP traffic from today. (See the forecast in the tables below).

What is driving this growth is video. Cisco forecasts that 90 percent of consumer IP traffic (which makes up the majority of total IP traffic) will be video in 2013. Cisco also predicts that mobile data traffic will also be overtaken by video, reaching 64 percent of total mobile IP traffic by 2013. Part of this might be wishful thinking on Cisco’s part, which needs broadband usage growth to continue apace in order to sell its networking gear. But part of it is also the fact that these numbers are based on the percentage of bits traveling over those broadband pipes, and it doesn’t take a lot of fat video files to fill those up.

June 2009 State of the Twittersphere Report

In recent months the popular story about Twitter has been that the service’s user base is growing at an incredible rate. With celebrities joining Twitter (including the all important Oprah) and CNN and Ashton Kutcher’s race to a million followers, it seems like microblogging is unstoppable, and it very well may be. Now, though, we’re starting to see that the free-form nature of the service may be hindering actual usage by all those new users.

We’re happy to announce that we’re releasing version two of our State of the Twittersphere report (you can check out last year’s version here). In it we’ve found some surprising things. Namely, that many of the accounts on Twitter aren’t actually using it all that much.

Fast Company Picks Most Creative Ad Folks

Fast Company has made its picks for the 10 most creative people in advertising and marketing. It’s no surprise who came in No. 1 from the magazine that once described Alex Bogusky as a “mechanic of cool” and quoted a gushing staffer comparing him to Jesus. Bogusky beats out Lee Clow, Jeff Goodby and Dan Wieden, in that order. Bob Greenberg rounds out the top five. The rest of the list is pretty eclectic, including Target CMO Michael Francis on the client side, Naked’s Paul Woolmington and Barbarian Group’s Noah Brier. Whom would you add or subtract from the list?

USA Today To Introduce E-Edition, Charge for It

The new publisher of USA Today plans to introduce an electronic replica of the printed newspaper and charge readers for it.

The new version will be sent by e-mail to readers beginning Aug. 3 and cost slightly less than printed editions of USA Today, which is the nation’s largest newspaper by circulation.

David Hunke, named publisher in April, told reporters Wednesday that USA Today will be looking for more ways to charge for content as the media industry grapples with steep advertising declines.