IAB Launches Lobbying Campaign

The ad-supported Internet is responsible for around $300 billion a year in employee wages, according to a new report released Wednesday by the Interactive Advertising Bureau.

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The authors of the new study, Economic Value of the Advertising-Supported Internet Ecosystem, found that 1.2 million people currently work in jobs related to ad-supported Web sites. The authors say that if each Web job supports 1.54 other jobs, a total of 3.05 million people owe their livelihood to the Internet. The authors calculate that those jobs account for around $300 billion in employment income, which comes to around 2% of the U.S. gross domestic product.

The IAB’s new campaign comes as lawmakers are reportedly prepping new privacy laws that would affect online advertising companies. Rep. Rick Boucher (D-Va.) is believed to be readying a proposal to require companies that track people online to notify them about it and obtain their consent. In addition, legislation regulating online privacy was introduced in New York, Connecticut and Massachusetts, although none of those states have enacted new laws yet.

Consumer Marketers Shifting Media Online And WOM/Buzz

A new study by the Association of National Advertisers reports that 47% of marketers studied are planning “pricing deals” as the initiative most likely to be increased in the current economic environment. 26% say social networking and word of mouth activities are currently most important, while 23% say public relations efforts.
Though this emphasis on more short-term strategies is a clear response to current economic conditions, marketers also report plans for renewed activities when the recession ends and the recovery begins.

Topseos.com Best Email Marketing Firms For June ’09

The top 10 email marketing agencies include: 1. Exact Target, 2. Topica Inc., 3. StreamSend, 4. EmailLabs, 5. Mailworkz, 6. Constant Contact, 7. Double Click, 8. My Emma, 9. iContact, and 10. Vertical Response