Abbreviated Marketing News Round-up
September 11th, 2009 | Published in Marketing News Round-up
Google Pitching Newspapers Micropayments Platform
Google is developing a micropayment platform that will be “available to both Google and non-Google properties within the next year,” according to a document the company submitted to the Newspaper Association of America. The system, an extension of Google Checkout, would be a new and unexpected option for the news industry as it considers how to charge for content online.
The revelation comes in an eight-page response to the NAA’s request for paid-content proposals, which it extended to several major technology companies and startups. It’s surprising, given the newspaper industry’s tenuous relationship with Google, that the company was involved at all.
Broadcast TV Ad Revenues Down 12.8% In Q209
Total broadcast television ad revenues were down 12.8% in the second quarter of 2009, compared with the same period in 2008, according to a Television Bureau of Advertising (TVB) analysis of estimates supplied by TNS Media Intelligence/CMR.
Network TV was down 6.9% in Q209, syndicated TV was down 1.5%, and local broadcast TV was down 26.3%, amounting to the total 12.8% decline, TVB said.
For the first half of 2009, network TV was down 5.8%, syndicated TV was down 0.7%, and local broadcast TV was down 27.0%, producing a total broadcast TV decline of 12.3%.
Americans are increasing their overall media consumption, and media multi-tasking is part of the equation, according to new data from The Nielsen Company’s most recent Three Screen Report. During 2nd Quarter 2009, the number of people watching mobile video increased 70% from last year and people who watch video online increased their viewing by 46% compared to a year ago. In addition, the average American TV consumption remains at an all-time high (141 hours per month) compared to the same time frame last year.
