Small Biz: Big Hikes in Email, SocNet Spending for 2010
November 20th, 2009 | Published in Advertising, E-mail Marketing, Research
A recent study from VerticalResponse found that a vast majority of small US business plan to increase their use of both email marketing and social media in 2010, while more than half won’t be buying banner ads and a fourth won’t spend any money on search engine marketing (SEM). The study, based on a survey of 831 individuals at businesses with less than 500 employees also found that 74% plan to increase email marketing and 68% will increase their use of social media marketing.
