IAB “Advertising Is Creepy” Campaign
December 7th, 2009 | Published in Advertising, Interactive Marketing
Of course, targeted ads are nothing new, and since they don’t collect any personally identifiable information, they don’t pose a serious threat to anybodies privacy. But they do “creep” folks out that don’t understand how they work.
Therefore the Federal Trade Commission has been gently (or not so gently) pressuring the interactive advertising industry to reveal more information to consumers about how it collects data and targets ads.
Because of this advertisers are seeking to improve understanding of targeted advertising on their own. Cause face it advertisers and agencies have a huge vested interest in avoiding the stigma often associated with data collection and targeted ads.
So to help reinforce advertising isn’t a threat to their privacy, the Interactive Advertising Bureau has launched a campaign called “Advertising Is Creepy” (featured above). I don’t like or even really understand the execution of the ad, but at least the industry is making an effort to education the people they market towards.
