Case Study: NBC’s Fall Branding Campaign
December 14th, 2009 | Published in Advertising, Branding
If you’re the kind of individual (like I am) who’s intrigued by logos, branding, and advertising then this detailed case study from initial pitch to completion of the NBC self-promotion/branding campaign (seen above) will surely interest you. I’ve never read NBC’s corporate usage standards, but I bet “don’t mess with our Peacock logo” has to be in there a few hundreds times. But Capacity did just that with these ads. Personally I find them some of the most visually stunning and just plain interest ads I’ve seen this fall.








