Logo vs. Brand
January 12th, 2010 | Published in Branding
I don’t know how many times I’ve had to explain to a client that their logo isn’t their brand. That a brand is a promise of performance and a design element. I had that conversation again today with a new.
Logo
The logo (ideogram), is the image embodying an organization. [...] Logos are meant to represent companies’ brands or corporate identities […]
Brand & Identity
[A] burning scar [with] bankable value.
The above was what I sent him along with a few more talking points specific to his company, and therefore his brand.








