The Twittersphere Ranks The Super Bowl Ads
February 7th, 2010 | Published in Branding, Social Media
This should be interesting. BrandBowl2010 is a site developed by Mullen and Radian 6 that will track and rank in near real-time the ads runs during the game based on Tweets.
The BrandBowl2010 experience highlights and ranks the 10 brands getting the most Twitter buzz at any given time. Users can roll over individual advertisers to get a high-level view of their Super Bowl performance, including their BrandBowl score (non-negative share of each brand relative to all brands), total number of tweets and net sentiment score.
