Google’s Super Bowl Ad: Parisian Love
February 9th, 2010 | Published in Advertising, Video
Since about half the sites on the Internet have posted this video, I guess I am required by some unwritten law, too post it as well. I personally thought the ad was spot on. The problem is I am already use Google for search, Gmail, iGoogle, Google Maps, Adwords, Google Analytics, YouTube, Calendar and Docs from time to time when I need to collaborate with a client on a project, and just started playing with Google Voice. Or put another way, they don’t need to convince me, I am already a “raving fan.”
I find many folks don’t even know a fraction of what Google offers. They are stunned when I show them Docs or Picasa. Blown away by “Street View” in Google Maps. Then when I explain all these services are free, their jaws hit the ground.
It would seem their Super Bowl ad buy would have been more effective if they used it to start to articulate to the “general” non “geek” public that Google is far more than just a search engine.
