Spending On Email, Social And Search Rising
February 14th, 2010 | Published in E-mail Marketing, Interactive Marketing
ExactTarget released a study last week which indicates marketers plan to increase spending related to email, social media, and other non-traditional outbound channels this year.
The study of 1,000-plus marketers shows 54% of marketers said they will boost budgets for email marketing, and about 66% in social media (even though about 80% of those acknowledged the difficulty in tracking ROI in the medium).
Delving deeper into the report, the research showed social networking is the “fastest growing digital marketing channel.” More than 70% plan to increase spending on “off-site” social media offerings such as Facebook and Twitter, and about 65% in “on-site” areas such as “blogs or ratings and reviews.”
