What Consumers Will Pay for Online
February 18th, 2010 | Published in Business, Infographic, Research
Movies, music, and games top a new list from Nielsen of the different types of content that consumers are most willing to pay for online. The data, taken from a survey of 27,000 consumers across 52 countries, also indicates that content created online—like blogs, social networks, and podcasts—are the least likely to attract consumer’s dollars.
Initially the findings might seem like good news (finally) for “traditional” media organizations that are eying paywalls as a source of additional revenue, as consumers did indicate more of a willingness to pay for online newspapers, magazines, and radio than their user-generated counterparts.
However, Nielsen also found that, “Nearly eight out of every ten (79%) would no longer use a web site that charges them, presuming they can find the same information at no cost.” Or put another way, unless you are a top-tier media outlets with tons of exclusive content, nobody is going to pay for your content.
