Digital Ad Spending In ’10 To Outpace Print
March 8th, 2010 | Published in Advertising, Research
This pretty darn amazing. Forbes is reporting that for the first time ever, spending on digital advertising will surpass spending on print in 2010.
Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.
The Outsell study was developed by collecting data from more than 1,000 US advertisers (both consumer and B2B) in late 2009.
