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    • What is the Value of Text vs. HTML E-mails?
    • The Hows & Whys Behind E-mail Marketing
    • What’s the Best Time to Send Your e-Newsletter?
    • Effective E-mail Subject Lines
    • How to Improve E-mail Open Rates
    • Four E-mail Marketing Ideas
    • Key Benefits of Landing Pages
    • A Tip on Writing Google AdWords
    • Get the Most Out of Google AdWords
    • Simple Search Engine Optimization Tips
    • Four Easy Tips to Improve Your Next Presentation
    • Nine Tips to a Great Webinar
    • Choosing a Webinar Vendor
    • Conducting a Successful Webinar
    • Four PowerPoint Presentation Tips
    • Create a Winning Press Kit
    • Campaign Development Checklist
    • Why Commercials are Like Airline Tickets
    • The Third Dimension
    • Pricing Into Oblivion
    • Proving the Value of PR
    • Trust And Loyalty Go Hand-in-Hand
    • How to Conduct a SWOT Analysis
    • Digging Up Your Best Prospects
    • Create Better Ads
    • Learn From Spying
    • Why Waste Space?
    • Tips For An Effective Opt-in Form
    • The Unique Selling Proposition Explained
    • Five More E-Mail Subject Line Tips
    • The Hows & Whys Behind E-mail Marketing
    • What's the Best Time to Send Your e-Newsletter?
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    • Enhance Lead Generation & Sales With e-Newsletters
    • e-Newsletters: Increased Sales & Profitability
    • Learn To Use e-Newsletters Smartly
    • Five Steps To Plan A Strategic e-Newsletter Program
    • Utilizing Web Meeting Tools As An Operational Advantage
    • Six Simple e-Newsletter Publishing Tips
    • Conducting a Successful Webinar
    • Enhance Lead Generation & Sales With e-Newsletters
    • e-Newsletters: Increased Sales & Profitability
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About

Overview

As you might have gathered by now, my name is Tommy Young and this is my little slice of digital landscape. Since 1995 weBranding has been the primary place where I collect, comment on, and organize my thoughts about stuff that’s interesting and useful to me, and I hope from time-to-time to other folks as well. 

Personal Stuff

I am 39 years young. I live just outside St. Louis, Missouri, but lived in a number of places. I was born in southern Illinois, but then lived in Louisiana, Texas, Kansas, Illinois, Louisiana, Maryland, Virginia, Washington, DC, and now Illinois again (in that order).

I’ve had a fun and varied life that just seems to get better and better each year. I played Division I golf, worked for and studied with the man who hired Walter Cronkite and fired Edward R. Murrow, walked large sections of the Appalachian Trial, ran a suicide hotline, and my parents swear I am the most photographed child in the world standing beside a cannon (my father’s PhD is in Civil War history).

I spend my non-work hours playing golf, taking bad photos, mountain biking, reading, playing PS3/PS2/N64/Sega Genesis, and obeying the demands of my four five cats.

Professional Background (Resume)

I have close to 20 years experience in the high-tech business-to-business (b2b) market space with experience in account service, strategic planning, research and account planning, and public relations.

Prior to setting off on a freelance career I was the Vice President of Marketing for a virtual, web-based Application Service Provider (ASP) that sold high-end interactive marketing products and services (electronic newsletters, email marketing, and webinar software).

During the dot com bubble I was an Account Supervisor for KSK Communications (now a part of Earle Palmer Brown); a specialized ad agency focused on b2b high-tech clients. I was responsible for crafting marketing and strategic planning for high-profile new and existing clients, including Lucent Technologies, HP, PeopleSoft, Octel, and Unisys.

Before that I worked at E. James White, one of Northern Virginia’s largest agencies, where I built the Account Planning department from scratch into a profitable and productive business unit. Before that role I was a Senior Account Executive that managed three of the agency’s largest clients for the $80M shop.

Prior to joining E. James White, I worked as a market research analyst at INPUT and as an Account Executive at award-winning Elliott Van Deutsch (then MHI Communications, now Blattner Brunner), where I cut my teeth working on accounts such as AOL, EDS, Nortel, Unisys, and the National Parks and Conservation Association.

I have a Masters of Arts in Communications from Louisiana State University and a Bachelor of Arts in Industrial and Organizational Psychology and Communications from Western Illinois University.

Colophon

The site requires Internet Explorer 7+ (Firefox strongly recommended) with all the usual plug-ins. Human brain 1.0 strongly suggested.

  • Publishing Tools: Content is produced in  NoteTab Pro and published and managed for your enjoyment using WordPress.
  • Hardware: 15.4 inch Sony Vaio FE Series running Windows XP Media Center and a 14″ G4 Apple iBook.
  • Software: Audacity, Camtasia Studio, Dreamweaver, FileZilla, Microsoft OneNote, and Photoshop CS.
  • Services: Campaign Monitor, Dimdim, Facebook, Freshbooks, FeedBurner, Google Analytics, HiTask, PBworks, Seesmic, and Twitter.
  • Hosting/Domain Management: The always up and always stellar GoDaddy.

About weBranding

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as an interactive marketing consultant. You can view my online resume here.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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Interactive Marketing Articles

  • Email Gallery
  • Five Simple E-mail Marketing Tips
  • Mandatory Elements for Business e-Newsletters
  • What is the Value of Text vs. HTML E-mails?
  • What’s the Best Time to Send Your e-Newsletter?
  • Effective E-mail Subject Lines
  • How to Improve E-mail Open Rates
  • Key Benefits of Landing Pages
  • A Tip on Writing Google AdWords
  • Get the Most Out of Google AdWords
  • Simple Search Engine Optimization Tips
  • Why Commercials are Like Airline Tickets
  • Pricing Into Oblivion
  • Trust And Loyalty Go Hand-in-Hand
  • Digging Up Your Best Prospects
  • Tips For An Effective Opt-in Form
  • The Unique Selling Proposition Explained
  • The Hows & Whys Behind E-mail Marketing
  • What's the Best Time to Send Your e-Newsletter?
  • Enhance Lead Generation & Sales With e-Newsletters
  • e-Newsletters: Increased Sales & Profitability

Elsewhere Online

  • A List Apart
  • Ad Contrarian
  • Eric A. Meyer
  • Jeffrey Zeldman
  • Mashable
  • ReadWriteWeb
  • Seth Godin
  • Signal vs. Noise
  • TechCrunch
  • xBlog

Recommended Books

Bulletproof Web Design Tribes Web Standard Solutions

On Writing Well Eric Meyer On CSS Defensive Design for the Web

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