Almost Half Of Facebook Users Don’t Click Ads

Posted by on May 25, 2012 in Advertising, Blog, Social Media | No Comments

Via a social media site Simply Zesty:

A new report from SEO and PPC consulting and technology firm Greenlight suggests that a significant proportion of users aren’t warming to Facebook advertisements with 44 per cent of users saying that they’ve never clicked on an advertisement or sponsored listing on Facebook. To add further worry, this was the most popular answer of those choices available.

Only three per cent of users surveyed said that they clicked on them regularly while 10 per cent said that they do it often. With 31 per cent saying that they rarely click on Facebook advertisements. This 44 per cent figure becomes more worrying when you realise that in that survey, 13 per cent of those surveyed said that they don’t use Facebook so you could say that roughly half of users never click on advertisements.