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Four PowerPoint Presentation Tips

In order to create effective PowerPoint presentations, you first need to outline the purpose of the presentation, decide how large your audience is, and then design and deliver the presentation in the allotted time.

1. Keep your text concise.

With PowerPoint presentations use no more than 5-7 lines of text per slide, so that the words don’t overpower the slide and confuse the viewer. Phrases and keywords are better than whole sentences, since they are easily digested by the audience. Title slides should be typed in 32 50 point fonts and bulleted lists are best read in 20 32 fonts.

2. Choose the proper slide design.

PowerPoint provides numerous slide templates for you to use, but many are too busy and distracting for a professional presentation. You can design your own slides using a two tone color pattern, keeping in mind that if you deliver your presentation in a darkened room, you should opt for a dark background with white text, and if delivering a presentation in a lightened room, the background should be white with dark text.

3. Choose appropriate graphics and sounds.

Err on the side of restraint when it comes to slide animation and graphics. Make sure the graphics fit the slide and don’t distract the audience. Also, use animation to help clarify, contribute or enhance your message not just because you can. For example, animation can help when words slide in from the left or appear suddenly to make a point

4. Coordinate spoken words with your slides.

Keep in mind that the slides should only contain key points you want to convey to your audience. That said, slides shouldn’t speak for themselves and they need to be referenced and expanded upon. Do not just read back to your audience the text on each slide. The slides are your framework used to guide your presentation, so if you have a bulleted list, you should explain each item in complete sentences and give examples.

If you follow these four tips, ask for feedback, and refine your presentations overtime, you’ll find your audience will be more engaged and you’ll convey information in a more relevant and powerful manner. Being a good presenter can be learned and regardless of your skills, there is always room for improvement.

About weBranding

Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as an interactive marketing consultant. You can view my online resume here.

weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital. To contact me you can send an e-mail to tommy [at] weBranding [dot] org.

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Interactive Marketing Articles

  • Email Gallery
  • Five Simple E-mail Marketing Tips
  • Mandatory Elements for Business e-Newsletters
  • What is the Value of Text vs. HTML E-mails?
  • What’s the Best Time to Send Your e-Newsletter?
  • Effective E-mail Subject Lines
  • How to Improve E-mail Open Rates
  • Key Benefits of Landing Pages
  • A Tip on Writing Google AdWords
  • Get the Most Out of Google AdWords
  • Simple Search Engine Optimization Tips
  • Why Commercials are Like Airline Tickets
  • Pricing Into Oblivion
  • Trust And Loyalty Go Hand-in-Hand
  • Digging Up Your Best Prospects
  • Tips For An Effective Opt-in Form
  • The Unique Selling Proposition Explained
  • The Hows & Whys Behind E-mail Marketing
  • What's the Best Time to Send Your e-Newsletter?
  • Enhance Lead Generation & Sales With e-Newsletters
  • e-Newsletters: Increased Sales & Profitability

Elsewhere Online

  • A List Apart
  • Ad Contrarian
  • Eric A. Meyer
  • Jeffrey Zeldman
  • Mashable
  • ReadWriteWeb
  • Seth Godin
  • Signal vs. Noise
  • TechCrunch
  • xBlog

Recommended Books

Bulletproof Web Design Tribes Web Standard Solutions

On Writing Well Eric Meyer On CSS Defensive Design for the Web

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