Twitter's Growth Slows Dramatically

Posted on Jan 20, 2010 in Blog, Research, Social Media | No Comments

Throughout the first few months of 2009, Twitter grew at an astonishing pace, peaking at a growth rate of 13% in March 2009. However, according to the latest data from HubSpot, Twitter’s growth is slowing just as dramatically. In October 2009, Twitter’s growth rate fell to 3.5%.

Off For A Week With Family & Friends

Posted on Dec 19, 2009 in Blog, Miscellaneous | No Comments

everybody have a wonder, safe, and fun holiday season!

Google's Content Network AdWords Resources

Posted on Dec 17, 2009 in Advertising, Blog | No Comments

This year Google has placed a lot of effort behind educating AdWords clients on their Content Network. Currently the majority of AdWords users place their ads beside search results, while not even understanding the size, scope, and potential of the Content Network, which reaches 80 percent of all Internet users. To support this effort Google ...

Seth Godin's New Free eBook

Posted on Dec 16, 2009 in Blog, Books | No Comments

Seth Godin is one of the only marketing “experts” where I would actually pay for what they write, therefore a free eBook from him is a joyful day. Well that is what you get with What Matters Now, a free 82-page PDF eBook where he asked a number of “experts” to write brief essays about ...

Case Study: NBC's Fall Branding Campaign

Posted on Dec 14, 2009 in Advertising, Blog, Branding | No Comments

If you’re the kind of individual (like I am) who’s intrigued by logos, branding, and advertising then this detailed case study from initial pitch to completion of the NBC self-promotion/branding campaign (seen above) will surely interest you. I’ve never read NBC’s corporate usage standards, but I bet “don’t mess with our Peacock logo” has to ...

IAB "Advertising Is Creepy" Campaign

Posted on Dec 7, 2009 in Advertising, Blog, Interactive Marketing | No Comments

Of course, targeted ads are nothing new, and since they don’t collect any personally identifiable information, they don’t pose a serious threat to anybodies privacy. But they do “creep” folks out that don’t understand how they work. Therefore the Federal Trade Commission has been gently (or not so gently) pressuring the interactive advertising industry to ...