Twitter's Growth Slows Dramatically
Throughout the first few months of 2009, Twitter grew at an astonishing pace, peaking at a growth rate of 13% in March 2009. However, according to the latest data from HubSpot, Twitter’s growth is slowing just as dramatically. In October 2009, Twitter’s growth rate fell to 3.5%.
Google's Content Network AdWords Resources
This year Google has placed a lot of effort behind educating AdWords clients on their Content Network. Currently the majority of AdWords users place their ads beside search results, while not even understanding the size, scope, and potential of the Content Network, which reaches 80 percent of all Internet users. To support this effort Google ...
Seth Godin's New Free eBook
Seth Godin is one of the only marketing “experts” where I would actually pay for what they write, therefore a free eBook from him is a joyful day. Well that is what you get with What Matters Now, a free 82-page PDF eBook where he asked a number of “experts” to write brief essays about ...
Case Study: NBC's Fall Branding Campaign
If you’re the kind of individual (like I am) who’s intrigued by logos, branding, and advertising then this detailed case study from initial pitch to completion of the NBC self-promotion/branding campaign (seen above) will surely interest you. I’ve never read NBC’s corporate usage standards, but I bet “don’t mess with our Peacock logo” has to ...
IAB "Advertising Is Creepy" Campaign
Of course, targeted ads are nothing new, and since they don’t collect any personally identifiable information, they don’t pose a serious threat to anybodies privacy. But they do “creep” folks out that don’t understand how they work. Therefore the Federal Trade Commission has been gently (or not so gently) pressuring the interactive advertising industry to ...
