Q & A With The Google Analytics Team

Posted on Nov 25, 2009 in Blog, Reading Materials, Video | No Comments

Part one of this series is here and part two here.

Nine Popular PSA Campaigns From '09

Posted on Nov 23, 2009 in Advertising, Blog, Video | No Comments

You can view the rest of the best PSA ads from last year here.

Assassin's Creed II: Eyes

Posted on Nov 21, 2009 in Advertising, Blog, Video | No Comments

Advertising Agency: Cutwater, San Francisco, USA Chief Creative Officer: Chuck McBride Director of Broadcast: Jennifer Golub Interactive Creative Director: Fabio Costa Art Director: Jay Lorenzini Copywriter: Eric Boyd Agency Producer: Bill Spangler Account Manager: Jason Bedecarre

Visa "Anthem" TV Spot

Posted on Nov 21, 2009 in Advertising, Blog, Sports, Video | No Comments

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA Global Director of Media Arts: Lee Clow Chief Creative Officer: Rob Schwartz Executive Creative Director: Patrick O’Neill Creative Director: Olivier Rabenschlag Associate Creative Directors: Becca Morton, Gage Clegg Art Directors: Scott Brown, Clemente Bornacelli Copywriter: Christine Call

Fringe's Treasure Hunt Promotional Poster

Posted on Oct 11, 2009 in Advertising, Blog | No Comments

The second season of Fox’s Fringe started a few weeks ago. I just found this promotional poster that contains 16 hidden objects from the show’s past (click here for a larger image). Pretty impressive. Not only did it make me stare at it for a while, as a fan of the show he made me ...

New Rules: The FTC, Endorsement & Bloggers

Posted on Oct 6, 2009 in Advertising, Blog, Business | No Comments

Yesterday, the Federal Trade Commission (FTC) formally enacted new rules regarding the Use of Endorsements and Testimonials in Advertising (PDF), extending these requirements regarding disclosures of conflicts of interest (last revised in 1980) to the Internet and bloggers. As the Commission summarizes: Under the revised Guides, advertisements that feature a consumer and convey his or ...