My Favorite Super Bowl Commercial
February 8th, 2010 | Published in Advertising, Video
February 8th, 2010 | Published in Email Gallery

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February 8th, 2010 | Published in Advertising, Video
YouTube has an interactive channel set-up called Ad Blitz 2010 where you can view and vote on all the Super Bowl ads. Also interesting to see the site is sponsored by Kia. Have fun.
February 7th, 2010 | Published in Branding, Social Media
This should be interesting. BrandBowl2010 is a site developed by Mullen and Radian 6 that will track and rank in near real-time the ads runs during the game based on Tweets.
The BrandBowl2010 experience highlights and ranks the 10 brands getting the most Twitter buzz at any given time. Users can roll over individual advertisers to get a high-level view of their Super Bowl performance, including their BrandBowl score (non-negative share of each brand relative to all brands), total number of tweets and net sentiment score.
February 7th, 2010 | Published in Design, Interactive Marketing | 1 Comment

Arizona-based marketing firm Forty was tasked with the revamping of John McCain’s website for his upcoming Senate race. In this post they walk you through the design and development process from the initial concept to implementation (old site). Well worth a read and the comments are just an interesting as the post.
February 7th, 2010 | Published in Email Gallery

Click here view other stellar emails in my Creative Gallery.
February 6th, 2010 | Published in Business
For months I’ve been asking myself, as I watched the Democrats lose the governorship in Virginia and New Jersey, then a Senate seat in Massachusetts, and finally the “train wreck” of the primary in my home state of Illinois last week, where the heck is Organizing for America (OFA)? Former known as Obama for America, OFA is the grass-roots organization set-up and run by David Plouffe that powered Obama’s bid for the Presidency. By election day the group had 13 million e-mail supporters, 4 million donors, 2.5 million activists connected through the My.BarackObama social network, and an amazing $18 million left in the bank.
Well Tim Dickinson has an article in Rolling Stone that outlines in detail exactly what happened. To sum it up in a sentence what happened was a lack of leadership, no strategic planning, and political infighting. Wow, surprising something like that happens in Washington, DC.
February 5th, 2010 | Published in Branding

South African Kulula Airlines’ in-house creative team working with PSFK have done something pretty neat to their planes, painting them with a 101 guide to the aircraft. Now every passenger will know where the black box is located.
Hi, I'm Tommy. I'm an interactive marketing executive, writer, tech geek, and sometime designer. I live in St. Louis, Missouri. I currently work as a marketing consultant.
weBranding is my creative outlet, testbed, and digital playground. You’ll find articles and posts about interactive marketing, online publishing and community development, information architecture, graphic design, gaming, and all things digital.
To contact me you can send an e-mail to tommy [at] weBranding [dot] org.
