Viewers Prefer Olympic-themed Ads Viewers of NBC’s Olympics coverage through February 20, 2010 preferred ads with an Olympics theme, according to data from The Nielsen Company. Six of the 10 most-liked ads contained an Olympics theme. The ads, aired by Visa, McDonald’s, Coca-Cola, and Procter & Gamble, included either a direct mention to the Olympics [...]

Display Ads Stimulate Search, Confirms Eyeblaster Study Open a browser window and type in a URL. It’s simple enough, but more often than not, people rely on search engines to find exactly what they need. And the keyword search terms tell the paid-search ad-serving platform the type of targeted advertisement to present. But typing a [...]

Google Moves DoubleClick Into Next Generation Of Display Ad-Serving Google launched the next generation of ad-serving technology Monday in an effort to continually improve ad-serving. DoubleClick for Publishers (DFP) will come in two versions: a pay version for larger publishers that require more options, and a free version for smaller publishers with simple needs that [...]

Google Surpasses Coca Cola to Become the Second Most Valuable Brand on The Planet Google has reached another milestone in it’s relatively short history and surpassed Coca Cola, Microsoft and IBM to become the second most valuable brand in the world. The search engine is valued at $36.1billion and considered a more powerful product than [...]

Online Video Viewing Accelerates Online video viewing accelerated in 2009, with 19% more people in the US viewing more videos for longer periods of time, according to comScore Video Metrix data from the comScore 2009 US Digital Year in Review. In December 2009, 86% of the total US online population, or 178 million people, viewed [...]

E-commerce Spending Falls First Time U.S. e-commerce spending fell for the first time on record in 2009, according to the comScore 2009 U.S. Digital Year in Review. Total U.S. e-commerce spending reached $209.6 billion in 2009, down 2% compared to the previous year and the first year on record with negative growth rates. Travel e-commerce [...]

Magna 2010 Ad Forecast: Q1 Will See Last of Declines Just a few months after predicting that US ad revenues would decline by 1.3% in 2010, Interpublic’s Magna unit has revised its projections, and now forecasts (pdf) that advertising revenues will be essentially flat this year, down just 0.1% from 2009. In its January 2010 [...]

One Third of U.S. Internet Users Now Post Status Updates A third of all Internet users in the U.S. now post status updates on social networking services like Twitter and Facebook at least once per week. According to new data from Forrester Research, more than half of what the report calls “conversationalists” are female and [...]

Top Ad Networks for December: AOL, Yahoo, Google AOL Advertising, the Yahoo Network and the Google Ad Network were the top three internet ad networks in the US in December 2009, according to a ranking of the top 15 ad networks based on their reach among US internet users, by comScore, Inc. For December, the [...]

Google Says Average AdWords CTR at 2% Google seldom comments on click through rates on its flagship AdWords product. It is, after all, where they get most of their income. With millions of searches performed every day, however, the rate doesn’t have to be very high for them to clean up. And, as it turns [...]