Per-Person Online Video Viewing Jumps 13% Total video streams, streams per viewer and time per viewer were all up in December 2009, led by 13% growth in time per viewer, according to US online video viewing data from The Nielsen Company. The December 2009 Nielsen VideoCensus reveals that unique viewers of online video topped 137 [...]

Is Google Customer Service Hurting The Brand? Through its short but illustrious history, Google has largely avoided the kind of bad PR that seems to inevitably plague a brand of such power and scale. The brouhaha over the brand’s decision to cooperate with Chinese authorities despite a pledge to “Do no evil” was quickly forgotten. [...]

Starbucks Most Popular U.S. Chain According to Mobile Check-In Data Loopt, the location-based mobile application that was a precursor to Foursquare, reports that Starbucks is sitting pretty at the top of the checkin food chain in 2010. Loopt did some creative manipulation of its wealth of place data and put together a list of the [...]

An Introduction to Website Split Testing It’s a fact of life that when people hire a web designer, they don’t just want a website, they want a website that does something! There can be a world of difference between these two things. The “action” they need the website to take for them can be one [...]

Apple Grabs Top Spot On Millennial Ad Network Apple became the top device maker on Millennial Media’s mobile ad network for the first time this year in September—with a 22.4% share of mobile ad impressions, thanks to the iPhone. Apple’s 2.65% gain allowed it to edge out Samsung, whose share was roughly flat from the [...]

Local Online Advertising To Rise Only 5% In 2010 Online advertising will increase just 5% to $14.9 billion next year as a lagging economic recovery and a maturing Web ad market combine to further slow growth, according to a new report from Borrell Associates. That rate would be less than half the 12% gain (to [...]

Facebook Audience Grows 8.6% In September Fueled in large part by younger women, Facebook’s US active base grew by 8.6% in September 2009 to 88.3 million, according to an analysis by Inside Facebook that tracks Facebook’s self-reported demographic statistics for the US market. Though increases for the month came mostly from younger demographics, Facebook is [...]

SocNets, Email Top 2010′s Media-Buying List Having a “presence on social networks” is one of the top priorities for marketers in 2010, with nearly six in 10 planning to include social-media spending in their next-year’s marketing budget, according to the “2010 Media Planning Intelligence Study” from the Center for Media Research, conducted with InsightExpress. [....] [...]

Click-Happy Tweeters View Ads Twice As Much Twitter users are nearly twice as likely to click on internet ads, review products online and visit advertiser and company profiles than those who use only traditional social networks, such as MySpace or Facebook, according to a study from media research firm Interpret, LLC. The survey, which was [...]

Subliminal Ad Messages Work Best When Negative Subliminal advertising is most effective when the message being conveyed is negative, a finding that could have implications for future ad campaigns or public-safety announcements, according to a study by researchers from University College London (UCL). The study, which was led by Professor Nilli Lavie of the UCL [...]